SEO Google Maps Integration Tips
One of the latest trends in search engine optimization is using Google Maps. It provides a unique opportunity to local business owners to increase their customer base. It’s not easy to compete against businesses that have been established for years, but with new technology like Google Maps, it may be easier. Business owners need to stay ahead of the competition by understanding how their website will be viewed and optimized for mobile users, especially in low-populated areas or regions. The importance of this cannot be overlooked. If a potential customer cannot see your business location on a map, they are probably not going to do business with you.
Google Maps is a part of local SEO and can help you get more traffic to your website and create quality leads for your business. Google displays local Map listings at the top of organic search results and within higher ranked search results on Google Maps. Because it is a free service, there are numerous methods for businesses to take advantage of its benefits. Below are five popular SEO methods to integrate google maps marketing with your website:
The first method to implement in order to make Google Maps even more effective in your seo efforts is to have a Google+ profile. This is a great way to connect your businesses brand to your local area. Once you’ve created your Google+ profile, you can include a link to your site or blog in your business information so when potential customers search for businesses in your area, they will see your listing.
Another great way to incorporate Google Maps into your overall SEO efforts is to use the Google Places platform. Google Places is a local business listing that provides information about your business location, hours of operation, categories, and more. It is used by many of the major search engines when ranking listings for specific key phrases. For example, if you have a restaurant in Los Angeles, California and you list it in Google Maps, the system will then rank your listing for restaurant in Los Angeles, California along with other business locations throughout the system. Because it is an localized feature, businesses that have a lower local keyword ranking can still benefit from the increased traffic that it garners.
The third way to implement seo local was to make an article about your products and services available in Google’s marketplace. By adding your contact information in the author resource box as well as including a link back to your website, this increases the chances that someone searching for your products and services will click on the link. Once someone does click on the link, you will be provided with a phone number and a map pointing to your business location. Since your phone number is included in the author resource box, it will increase your chances of receiving customer inquiries, which increases your chances of being ranked higher up on the SERPs.
As you can see, it is very easy to implement seo local and get your business listed higher in the search results. To help businesses with this aspect of their marketing strategy, many SEO companies offer website integration services. With these professional SEO consultants, businesses can benefit from a full set of integrated features that make it easier than ever before to get Google to rank you higher in the search results. Whether you need to gain exposure locally or increase the effectiveness of your website across the world, incorporating the use of Google Maps to your marketing campaign makes a lot of sense.