What is Intent-Based Search Engine Optimisation? I’ll try to explain it in this article. You can easily get lost when you’re attempting to learn new things online; it’s so hard! It all comes down to how the search engines understand your business. They will consistently rank sites according to their intent, not according to what keywords they use!
The term “Intent-BASED” means that Google and other major search engines look at your website differently from how they do traditional SEO. Traditional SEO is wholly based on using targeted keywords. So when you’re optimising for a new market, you would optimise for those words. However, with intent-based seo techniques, you are targeting keywords without necessarily exactly using them. This results in lower rankings, but it also lowers the amount of competition you will face.
One of the many advantages of implementing an intended-based seo strategy is removing the barrier between you and your potential customers. With traditional SEO, your site may rank highly for a particular keyword – but if your page doesn’t contain the specific information the user intended, they will not visit your site. Your user intent often causes the problem – people aren’t sure what they want!
When implementing an intended-based seo strategy, your web pages will gain rankings in a different way to traditional sites – based on your user intent! This is a highly effective way of optimising a website because you are not targeting a single keyword or phrase. Still, instead, you want to target keywords that will give your page the most benefit from your customers. You want to make sure you target keywords that are searched for but not highly competitive. With an intently optimised content strategy, you can achieve this without spending large amounts of money on PPC advertising and other internet marketing methods such as pay per click.
For example, say you sell dog collars – one of the most popular keywords to find your products online is ‘dog collars’. If you were to focus entirely on this single keyword in your meta description – without even using a description tag – you could still rank highly for this term. But, if you focus your efforts on a single phrase that describes your product or service, such as “best dog collars”, – you would lose out on many potential customers. Your website will lose out on the targeted traffic, but you will still get an organic traffic flow from this phrase because your competitors will not be using the exact keywords to describe their products.
So why do some companies choose to go with the second option? There are many reasons why businesses decide to optimise using both methods, mainly cost efficiency. While traditional use methods such as PPC and pay per click can be quite expensive, you can achieve a high return on investment by spending a lower amount of money. With an intently optimised website, you can achieve the same high return on investment. It all comes down to how much time and effort you’re willing to put into optimising your site.
Another top tip is to avoid the use of too many keywords. Some people will optimise their websites purely for the sake of having keywords – although doing this can be highly beneficial in the long run; it can also be very damaging. Remember, your site isn’t just about these keywords; your site is about making sure your visitors understand what you have to offer. So the bottom line is to work on optimising your site for your audience and not for keywords.
One final tip worth noting is that the use of meta tags is an essential part of what’s known as meta intent, which is essentially a method of indicating exactly what your website is about and giving the user intent behind the pages of your site. Again, this is very important, especially with the introduction of keywords within your site – meta intent ensures that your users understand what your website is for. As a result, your visitors should be able to access it easily. Don’t let your visitors work for you by pulling up a web page to learn more about your products or services. Let them know what your site is about and give it an intent – that intent should be clear to your visitors. Remember, with what’s called meta tags; you want your site to be clearly “online” and accessible to your visitors, rather than “offline” and challenging to find.