Content marketing and SEO are both vital for a business to thrive. However, in this competitive world, they work together to promote each other. SEO refers to the technical strategy of attracting maximum visitors and increasing the quality of internet traffic to your site. Whereas, content marketing simply focuses on the utilization of useful and relevant content to effectively drive relevant customer or client action to improve profitability.
Both are equally important. However, their importance lies in the fact that SEO is the main gateway to achieve top position in search engine results. Content marketing, on the other hand is a crucial but minor factor which needs to be improved upon to achieve a desired ranking in search engine results. Content marketing can be enhanced by the use of on-page and/or off-page SEO strategies. It is an important strategy but only effective if done effectively.
On-page optimization is basically SEO techniques applied on your own website. This includes Meta tags, keyword density, title optimization, image optimization and other important methods to boost your content marketing. These techniques help you get better SERP rankings. On-page optimization is more time consuming and requires a lot of hard work. It also needs a constant monitoring to make sure you are doing everything right.
Off-page optimization refers to optimizing your website through off-page techniques. This includes creating backlinks, optimizing URL, article submissions and directory submission, social bookmarking, blog commenting, forum posting, press releases, and many more. Off-page optimization involves a lot of effort. It takes more time to accomplish, but can bring in more quality content for your website, which eventually boosts your content marketing efforts. This is basically the opposite of on-page optimization, so it deserves its own section.
Content marketing strategy, therefore, should be integrated into every phase of SEO operations. A well-planned content marketing strategy will not just promote your site, but will also help your ranking in search engines like Google. You should therefore invest in content marketing to gain more backlinks. Backlinks are one of the main factors that lead to better search engine optimization, so investing in this strategy is always worthwhile.
One important factor that you must consider in content marketing is keyword relevancy. This is because the keywords you use in the content will determine how many people will search for that particular topic. Relevancy will increase your SERP rankings as well as improve traffic to your site. So it is very important factor in any on-page or off-page SEO strategy.